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About 20 checks across four groups: your headline (does it exist, does it name your city and main service), how you show up on Google and in shared links (page title, search description, link preview, business details Google can show), your content (services and prices as real text, phone, email, address, opening hours, image descriptions), and usability (works on phones, book online, mobile speed). Each check shows what we found on your site and what good looks like.